Y generation only to the eco car

Carburante Agricolo Agevolato”Driving a car,” the iconic vision of young people of the so-called Y generation (1980-2000) does not change much with respect to that of their peer of 10, 20 and 30 years ago, but this time the demand concentrates not on the power or design, but technology and sustainability.

According to 85% of the European sample involved in the survey sponsored by GoodYear and ThinkYoung* (on a statistic basis of over 2,500 university students of science, engineering, art, design and mathematics, aged between 18 and 30), in 10 years’ time the young people will own a car.

Such aspiration among the Italian students is even stronger, as it reached 90% of preferences, whereas the car-sharing was confirmed as an essential service for 65.5%.

 

Jean-Pierre Jeusette, General Director of Innovation Center at Goodyear in Luxembourg comments the survey results as follows: “The pressures on the environment keep growing and the young people expect that the automobile and tire industry will be the first to find the solutions to the challenge of reduction in emissions.”

The Italians pointed out to the following priorities determined for the next decade: fuel-efficient vehicles (24.1%); equipped with “smart intelligence” (17.1%); and environmentally friendly adaptive tires (18.1%).

The possibility of receiving more “information” from the tires when driving is met with great interest; 41.6% of the Italian respondents showed interest for a sensor indicating a fault or the need to change a tire which was followed by the need to fuel efficiency also in relation to the environment and weather conditions (28.6%). Also in terms of reduction in the CO2 emissions, the proposals of creating the tires that would produce energy for the vehicle (28.2%) and would be completely biodegradable (25.5) were significant.

In turn most of the respondents that is 77.7% showed distrust towards the vehicles without driver, as they would prefer that the autonomous driving was average or limited to some basic functions. Such preference is determined by mistrust towards the complete reliance on technology during driving, the cost and minor protection of own privacy.

The results of the survey were published precisely after inauguration of the sustainable mobility week. Thus the focus had to be also on the public means for which, in sharp contrast to the European peers (27% vs. 41.8% of the Italian respondents), the Italian were more in favor of investing in the public means of transportation.

The young people from Italy are also very sensitive from the legislative point of view: besides the incentive to use the public means of transportation (43%), they consider it crucial that the criteria of CO2 emissions should be established (42.5%) and the fuel-efficient vehicles should be used (37.5%).

Perhaps it is how Jean-Pierre Jeusette in the press release “The European youth do not want go down in history as a generation that just stood and watched.”

 

*Think Young conducted the study on behalf of Goodyear with the aim of pooling opinions of the young people on the future of mobility. The survey consisted of 15 questions asked to university students of science, engineering, art, design and mathematics, aged between 18 and 30 from 12 European countries: Germany, France, Italy, the United Kingdom, Luxembourg, Slovenia, Belgium, the Netherlands, Spain, Poland, Sweden and Turkey. In total 2,564 young people filled out the questionnaire. The fieldwork was performed from May to June 2015.

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