Guidehouse Insights Report Shows Commercial & Industrial Demand Response Capacity Is Expected to Increase 60% from 2020-2029


Programs can assist with capacity constraints, aging infrastructure, and grid stability

BOULDER, Colo.--(BUSINESS WIRE)--#CommercialBuildings--A new report from Guidehouse Insights examines the global market for commercial and industrial demand response (CIDR), providing market forecasts for cumulative capacity, enrolled sites, program spending, and revenue by region, through 2029.

CIDR is present in all global regions in 2020, and is expected to grow at a steady, moderate rate over the forecast period. In more mature markets such as North America and Europe, CIDR will serve as a mechanism to optimize a variety of distributed energy resources (DER) connecting to the grid. In more nascent regions, CIDR is laying the groundwork for possible future demand response growth by engaging small numbers of customers with large load to improve grid stability. Click to tweet: According to a new Guidehouse Insights report, by the end of 2020, CIDR capacity is expected to reach 39.8 GW globally, increasing approximately 60% to nearly 64.3 GW of CIDR capacity by 2029.

“Factors driving growth of CIDR programs are expected to vary due to overall market maturity, geography, utility market designs, and regulatory landscapes,” says Jessie Mehrhoff, research analyst with Guidehouse Insights. “Driven by capacity constraints, aging infrastructure, and desire for improved grid stability, CIDR programs also benefit from local climate and emissions targets, corporate sustainability initiatives, and utilities that want to improve customer engagement.”

While the market is expected to experience growth in the coming years, a few barriers are expected to pose challenges. These include subsidized resources in competitive markets, a failure to compensate available capacity, and limited utility visibility into behind-the-meter resources.

The report, Market Data: Commercial and Industrial Demand Response, examines the global CIDR market. The study provides an analysis of market issues including drivers and barriers associated with CIDR development. Regional and country-level overviews of key CIDR developments are included. Global market forecasts for cumulative capacity, enrolled sites, program spending, and revenue are provided by region through 2029. An executive summary of the report is available for free download on the Guidehouse Insights website.

About Guidehouse Insights

Guidehouse Insights, the dedicated market intelligence arm of Guidehouse, provides research, data, and benchmarking services for today’s rapidly changing and highly regulated industries. Our insights are built on in-depth analysis of global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research, and demand assessment, paired with a deep examination of technology trends, to provide a comprehensive view of emerging resilient infrastructure systems. Additional information about Guidehouse Insights can be found at

About Guidehouse

Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in management, technology, and risk consulting. We help clients address their toughest challenges with a focus on markets and clients facing transformational change, technology-driven innovation and significant regulatory pressure. Across a range of advisory, consulting, outsourcing, and technology/analytics services, we help clients create scalable, innovative solutions that prepare them for future growth and success. Headquartered in Washington DC, the company has more than 7,000 professionals in more than 50 locations. Guidehouse is led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets and agenda-setting issues driving national and global economies. For more information, please visit:

* The information contained in this press release concerning the report, Market Data: Commercial and Industrial Demand Response, is a summary and reflects the current expectations of Guidehouse Insights based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Guidehouse Insights nor Guidehouse undertakes any obligation to update any of the information contained in this press release or the report.


Lindsay Funicello-Paul

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